Perion Launches Performance CTV Solution to Tap into $36B+ Streaming Ad Market

Perion Network Ltd. launches its Performance CTV Solution, a new expansion of its unified platform. The solution aims to capitalize on the growing demand for measurable advertising results in Connected TV, one of the fastest-growing segments in digital media. Performance CTV enables advertisers to activate data-driven, creative-rich campaigns across top-tier streaming platforms. It bridges the gap between brand awareness and performance marketing, turning CTV into a full-funnel, ROI-focused channel. The solution is projected to drive measurable business impact and strengthen Perion's competitive position.

Perion Network Ltd. has announced the launch of its Performance CTV Solution, a strategic expansion within its unified Perion One platform. This new offering aims to capitalize on the surging demand for measurable advertising results in Connected TV (CTV), one of the fastest-growing segments in digital media. The Performance CTV Solution enables advertisers to activate data-driven, creative-rich campaigns across top-tier streaming platforms such as Hulu, HBO Max, Disney+, NBC, Discovery+, and DirecTV.

By coupling Perion's AI-Powered creative optimization and attribution technology with premium inventory, the new solution bridges the gap between brand awareness and performance marketing, transforming CTV into a full-funnel, ROI-focused channel. This shift aligns with the growing trend of marketers demanding outcome-driven solutions that link media investment to tangible KPIs like conversion and Return on Ad Spend (ROAS).

The U.S. CTV ad market is projected to exceed $36 billion by 2026, with a compound annual growth rate (CAGR) of 15.6% from 2024 to 2028, fueled by the rise of ad-supported streaming, addressable targeting, and demand for full-funnel attribution [1]. Historically, TV and CTV have been treated as an awareness channel, but marketers are now seeking measurable outcomes from their advertising investments.

Perion's new Performance CTV solution addresses this shift by combining premium inventory, enhanced creative formats, multi-touch attribution, and real-time insights to drive measurable business impact. This outcome-driven approach not only strengthens Perion's competitive position but also positions it to gain budgets from performance-driven advertisers seeking high-value, premium inventory with measurable outcomes.

Perion CEO Tal Jacobson underscored the strategic importance of this launch, stating, "Performance CTV is another breakthrough within the Perion One Platform, bringing the precision of performance marketing to Connected TV. By making CTV accountable for real, tangible outcomes beyond impressions, we are unlocking new addressable budgets, aiming to expand our market share and strengthen our position in high-growth video channels. This launch aligns with our strategy to provide outcome-driven solutions to our customers."

The Performance CTV Solution is part of Perion's broader strategy to unify its technologies to deliver value to brands, agencies, and retailers by continuously adapting solutions to connect data, creative, and channels, making digital advertising more effective. The solution provides advertisers with enhanced creative, advanced targeting, and real-time analytics, ensuring transparency and continuous campaign optimization through granular reporting and AI-driven insights.

References:
[1] https://www.panabee.com/news/perion-targets-36-billion-streaming-ad-market-with-outcome-driven-ctv-offering
[2] https://www.marketscreener.com/news/perion-network-ltd-launches-performance-ctv-solution-designed-to-capture-share-in-36b-high-growth-ce7c5ed3de8bf12d
[3] https://www.businesswire.com/news/home/20250811445506/en/Perion-Launches-Performance-CTV-Solution-Designed-to-Capture-Share-in-%2436B-High-Growth-Streaming-Ad-Market