Perion Launches Performance CTV Solution to Capitalize on $36B+ High-Growth Streaming Ad Market

Perion Network has launched its Performance CTV Solution, a new offering that enables advertisers to activate data-driven campaigns across top-tier streaming platforms. The solution bridges the gap between brand awareness and performance marketing, turning CTV into a full-funnel, ROI-focused channel. With a projected US ad spend of over $36 billion in 2026, CTV is one of the fastest-growing channels in digital advertising. Perion's new solution addresses the shift towards outcome-driven advertising by combining premium inventory, enhanced creative formats, and real-time insights to drive measurable business impact.

Perion Network Ltd. (NASDAQ & TASE: PERI), a leading provider of advanced advertising technology, has announced the launch of its Performance CTV Solution. This new offering is designed to capture the growing demand for measurable advertising results in Connected TV (CTV), one of the fastest-growing segments in digital media.

The Performance CTV Solution allows advertisers to activate data-driven, creative-rich campaigns across top-tier streaming platforms such as Hulu, HBO Max, Disney+, NBC, Discovery+, and DirecTV. By combining Perion’s AI-powered creative optimization and attribution technology with premium inventory, the new solution bridges the gap between brand awareness and performance marketing, transforming CTV into a full-funnel, ROI-focused channel.

Connected TV is rapidly becoming one of the fastest-growing channels in digital advertising, with U.S. ad spend projected to exceed $36 billion in 2026, according to eMarketer forecast [1]. The industry is experiencing a shift towards outcome-driven advertising, with marketers demanding solutions that link media investment to tangible KPIs like conversion and Return on Ad Spend (ROAS). Perion’s new Performance CTV solution addresses this shift by providing premium inventory, enhanced creative formats, multi-touch attribution, and real-time insights to drive measurable business impact.

“Performance CTV is another breakthrough within the Perion One Platform, bringing the precision of performance marketing to Connected TV,” said Tal Jacobson, CEO of Perion. “By making CTV accountable for real, tangible outcomes beyond impressions, we are unlocking new addressable budgets, aiming to expand our market share and strengthen our position in high-growth video channels. This launch aligns with our strategy to provide outcome-driven solutions to our customers.”

Through Perion One, advertisers benefit from enhanced creative, advanced targeting, and real-time analytics for actionable insights. Granular reporting and AI-driven optimizations ensure transparency and continuous campaign optimization. The Perion One strategy announced earlier this year unifies the Company’s technologies into one innovative platform that delivers value to brands, agencies, and retailers as they navigate the complexities of modern advertising.

References:
[1] https://www.stocktitan.net/news/PERI/perion-launches-performance-ctv-solution-designed-to-capture-share-mrn9wm4g9ptt.html