PepsiCo Implements Up to 15% Price Cuts on Doritos, Lay's and Other Snacks Amid Consumer Pressure

PepsiCo is cutting prices on popular snack brands like Doritos, Lay's, and Cheetos by up to 15% to boost affordability and reignite consumer demand. The move is part of a broader industry trend of returning to value-oriented pricing after several years of elevated prices. The price cuts are designed to improve competitiveness and encourage more frequent purchases from cost-conscious shoppers.