PepsiCo and Coca-Cola Boost Volumes Amid Rising Competition and Festive Season.

PepsiCo India and Coca-Cola India have increased the volume of select packs, such as their Rs 40 PET bottle from 600 ml to 740 ml, while maintaining prices ahead of the festive season. This move follows a dip in sales during the April-June quarter due to unseasonal rains and early monsoons, and amid rising competition in the sector. The cola giants are capitalizing on positive consumer sentiment to boost their sales.