PDD Holdings Soars 3.16% on Western Market Push

On April 14, 2025, PDD Holdings saw a 3.16% rise in pre-market trading, reflecting the positive market sentiment towards the company's recent strategic initiatives.

PDD Holdings, the parent company of Pinduoduo, has been actively implementing its "Thousand Billion Support" plan, which aims to provide substantial financial and logistical support to merchants, particularly those in remote western regions. This initiative has significantly boosted sales for various products, including blueberry potted plants, which have become a top seller in urban areas and are now gaining traction in western regions as well.

The company's efforts to reduce logistics costs and provide subsidies have encouraged more merchants to expand into western markets. For instance, merchant Feng Wei's blueberry potted plants, which were initially expected to take months to sell, were cleared out in just 50 days, thanks to the support plan. This success has emboldened other merchants, such as Li Gangxu, to increase their orders to western regions by approximately 30%.

PDD Holdings' "Thousand Billion Support" plan includes various measures such as reducing store deposit requirements, providing logistical support, and offering subsidies to merchants. These efforts have not only helped merchants reduce costs but also improved their operational efficiency, leading to increased sales and market expansion.