PDD Holdings Drops 4.75% on "Thousand Billion Support" Initiative

On April 3, 2025, PDD Holdings experienced a 4.75% drop in pre-market trading, reflecting investor sentiment amidst significant strategic announcements from the company.

PDD Holdings, the parent company of Pinduoduo, has unveiled an ambitious "Thousand Billion Support" initiative, aiming to invest over 1000 billion yuan in resources over the next three years. This move is part of the company's ongoing strategy to enhance the quality of its e-commerce ecosystem and support the transformation and upgrading of its merchant base. The initiative follows previous successful programs such as the "Hundred Billion Subsidy" and the "New Quality Merchant Support Plan," which have significantly benefited merchants by reducing costs and increasing efficiency.

The "Thousand Billion Support" plan is led by PDD Holdings' Executive Director and Co-CEO, Zhao Jiazhen, who emphasized the company's commitment to a high-quality development strategy. This strategy prioritizes the interests of consumers and merchants over the platform's own gains, aiming to create a win-win situation for all stakeholders. The plan includes substantial investments in new quality supply chains, support for cross-border small and medium-sized enterprises, and initiatives to promote local specialties, thereby driving economic growth and rural revitalization.

Zhao Jiazhen highlighted that the "Thousand Billion Support" plan is a tangible investment, not just a slogan. The company is dedicated to high-quality development, ensuring that the benefits of consumers and merchants are prioritized. This strategic shift is expected to position PDD Holdings for future growth and innovation, despite the challenges posed by complex international trade environments and market uncertainties.