Paysafe Expands Payment Options in Peru with PagoEfectivo Wallet Launch

Paysafe launches PagoEfectivo wallet in Peru, offering instant payouts, code payments, and peer-to-peer transfers. The wallet aims to expand digital payment options in Latin America. Beloved Peruvian actor Carlos Alcántara serves as the brand ambassador for the launch. The PagoEfectivo Universe event space in Lima will engage the market and promote the digital wallet. The wallet initially launches on Google Play for Android, with an iOS version and additional features expected soon.

Lima, Peru—(BUSINESS WIRE)—Paysafe (NYSE: PSFE), a leading payments platform, has expanded its presence in Peru by evolving its locally successful eCash brand, PagoEfectivo, into a digital wallet. The PagoEfectivo wallet, the brand’s first in Latin America, offers users instant fund loading, online purchases, immediate payouts from participating merchants, peer-to-peer (P2P) transfers, and payments using a code (CIP) system [1][2].

The new digital wallet aims to provide consumers with a more convenient and efficient way to manage their payments. According to Esteban Sarubbi, Vice President and Head of Latin America at Paysafe, "Our recent survey found that 81% of Peruvian consumers would use a digital wallet from PagoEfectivo. This launch addresses a clear need in the market" [1][2].

The launch of PagoEfectivo is accompanied by the appointment of Carlos Alcántara, a beloved Peruvian actor, as the brand ambassador. Alcántara will promote the new digital wallet through a nationwide marketing campaign across TV, digital platforms, outdoor, and out-of-home placements [1][2].

To celebrate the launch, Paysafe has set up the PagoEfectivo Universe, an immersive, interactive event space in Lima. From July 10 to 26, residents are invited to experience the new payment solution first-hand, participate in games, simulate payments through the app, meet celebrities, and win exclusive prizes [1][2].

The PagoEfectivo wallet is currently available on Google Play for Android, which accounts for 86% of Peruvian smartphone users. An iOS version and additional features are expected to be released soon [1][2].

Paysafe's commitment to digital financial inclusion and the growth of Latin America's experiential economy is evident in this launch. The company aims to connect consumers and businesses with cutting-edge payment experiences tailored to local needs [3].

References:
[1] https://www.businesswire.com/news/home/20250709780675/en/Paysafe-launches-PagoEfectivo-wallet-expanding-payment-options-in-Peru
[2] https://finance.yahoo.com/news/paysafe-launches-pagoefectivo-wallet-expanding-155600711.html
[3] https://ibsintelligence.com/ibsi-news/paysafe-launches-pagoefectivo-digital-wallet-in-peru/