Payoneer's B2B Segment Poised for Growth Amid Market Challenges

Payoneer (PAYO) is a cross-border payments platform that continues to sharpen its strategy around high-value customers and industries. The B2B segment remains a key growth engine, expanding 37% in H1 2025 and accounting for 30% of core revenue. Adjusted EBITDA margins are steady at 25%, and customer balances are up 29%. Recent partnerships, such as with Stripe, strengthen the company's positioning and broaden accepted payment methods. Payoneer appears well-positioned to profitably capture a greater share of the cross-border payments market, supported by licensing in mainland China.

Payoneer (PAYO) continues to refine its strategy, focusing on high-value customers and industries, particularly the B2B segment. In H1 2025, the B2B segment grew by 37%, accounting for 30% of core revenue. Adjusted EBITDA margins remained steady at 25%, while customer balances increased by 29%. Recent partnerships, such as with Stripe, have bolstered Payoneer's positioning and expanded accepted payment methods.

India's export ambitions, particularly with Brazil, offer significant opportunities for Payoneer. The Indian government has set an ambitious goal to increase annual bilateral trade between India and Brazil to over $20 billion by 2030. This strategic push includes expanding the India-Mercosur Preferential Trade Agreement, which includes Brazil, Argentina, Paraguay, and Uruguay. As a result, Indian SMBs are accelerating their global expansion, with over 61% identifying technological advancements as key drivers for better global exposure Technology Fuels Indian Businesses: 61% See Tech as Key to Global Growth: Gaurav Shisodia, VP, Payoneer India^[1].

Payoneer's platform simplifies end-to-end compliance and facilitates seamless settlements, addressing challenges faced by Indian SMBs in cross-border transactions. Volatile forex rates, complex trade compliance, and slow transaction times are common hurdles. Payoneer's platform offers a solution by providing a localized experience, smart routing, and real-time settlement, making it easier for SMBs to manage transactions and mitigate these complexities Technology Fuels Indian Businesses: 61% See Tech as Key to Global Growth: Gaurav Shisodia, VP, Payoneer India^[1].

The Payoneer SMB Barometer Report 2024 highlights that 45% of Indian SMBs struggle with cross-border payments, underscoring the need for platforms like Payoneer. With Brazil's import profile showing clear headroom in categories where Indian SMBs are strong, such as machinery, pharmaceuticals, and motor-vehicle parts, there is a significant market opportunity. Payoneer's platform can help SMBs map their SKUs to these HS codes and use the PTA tariff breaks plus the Rs 10-lakh courier window to sharpen pricing and get to market faster Technology Fuels Indian Businesses: 61% See Tech as Key to Global Growth: Gaurav Shisodia, VP, Payoneer India^[1].

Payoneer's role extends beyond Mercosur. Cross-border payment platforms like Payoneer help ecommerce sellers, marketplace sellers, SMBs, and exporters turn "interest from abroad" into actual export receipts by removing day-to-day friction and enabling seamless global payments. Buyers can pay using Payoneer in multiple ways, such as debit/credit card, ACH debit, and other methods, making it easier for SMBs to do business globally.

In conclusion, Payoneer's strategic positioning and focus on high-value customers and industries, coupled with its platform's ability to simplify cross-border transactions, make it well-positioned to capture a greater share of the cross-border payments market. This is particularly relevant for India's broader export ambitions, where platforms like Payoneer can play a vital role in facilitating seamless global payments and driving sustainable growth.