Pattern Group IPO Sees Strong Early Demand, Pricing Expected After Market Close

Pattern Group is set to price its IPO after market close on Monday, with strong early demand reported. The IPO consists of 21.43 million shares, with half offered by the company and half from selling shareholders. The IPO is expected to be well-received, with investors looking to capitalize on the company's growing reputation in the industry.

Pattern Group, an e-commerce accelerator, is set to price its Initial Public Offering (IPO) after the market close on Monday, September 12, 2025. The company has reported strong early demand for the IPO, which consists of 21.43 million shares. Half of the shares are being offered by Pattern Group, while the other half is being sold by existing shareholders.

Pattern Group, previously known as iServe, was founded in 2013 by David Wright and Melanie Alder. The company helps brands grow faster across hundreds of global marketplaces, including Amazon, Walmart, Target, eBay, TikTok Shop, and Mercado Libre. Pattern Group has grown from selling products out of a living room into one of the top Amazon resellers globally. More than 90% of its 2024 revenue came from consumer product sales on Amazon.

The company's proposed valuation is an increase from the $2 billion valuation achieved during a 2021 funding round, in which Pattern raised $225 million, led by investment firm Knox Lane. Pattern is seeking a valuation of up to $2.64 billion in its IPO, indicating a significant increase in its market valuation.

The global e-commerce market revenue is projected to reach roughly $8.3 trillion in 2025, with the number of users expected to reach 4 billion by 2030, according to market research firm Statista. This growth trend is expected to drive demand for Pattern Group's services, as more brands seek to expand their online presence and sales.

Goldman Sachs and J.P. Morgan are the lead underwriters for the offering, and Pattern Group will list on the Nasdaq under the symbol "PTRN". The IPO is expected to be well-received by investors, who are looking to capitalize on the company's growing reputation in the industry.