Paradise Advertising & Marketing Appoints Mark Jaronski as CEO, Effective August 15, 2025.

Paradise Advertising & Marketing has appointed Mark Jaronski as its new Chief Executive Officer. Jaronski has over three decades of experience in tourism, marketing, and communications, including leadership roles at The Walt Disney Company, Visit Orlando, and the State of Georgia. He will start his new role effective August 15, 2025, to spearhead the agency's growth and innovation. Outgoing CEO Barbara Karasek will assume the newly created role of Chief Marketing Officer, and Tony Karasek will take on a new role as Chief Growth Officer.

Paradise Advertising & Marketing, Inc. (Paradise), a leading travel, tourism, and destination marketing agency, has appointed Mark Jaronski as its new Chief Executive Officer. Jaronski will commence his role on August 15, 2025, to drive the agency's growth and innovation. With over three decades of experience in tourism, marketing, and communications, Jaronski brings a wealth of industry expertise to the position. His extensive background includes leadership roles at The Walt Disney Company, Visit Orlando, and the State of Georgia, where he led the tourism recovery post-COVID to become the No. 5 U.S. state for domestic overnight visitation [1].

Outgoing CEO Barbara Karasek will assume the newly created role of Chief Marketing Officer, focusing on enterprise marketing strategy and business development initiatives. Tony Karasek, co-owner of Paradise, will take on the role of Chief Growth Officer, focusing on strategic partnerships and unlocking the next phase of agency growth. This strategic leadership transition marks a pivotal milestone for Paradise, as the company aims to scale its operations and expand its national and international footprint [1].

Jaronski's appointment comes at a critical juncture for the agency, which has built a reputation for award-winning creativity and impactful results. His global perspective and purpose-driven leadership align seamlessly with Paradise's mission and momentum. The appointment is seen as a significant step forward for the agency, which has been navigating challenges such as hurricanes and the global pandemic. With Jaronski at the helm, Paradise is positioned to enhance its creative and marketing offerings, expand its client base, and capitalize on new innovative initiatives [1].

The appointment of Jaronski follows a period of strong financial performance for the agency. In the second quarter of 2025, Interpublic Group (IPG), a marketing and advertising company that includes Paradise, reported quarterly earnings of $0.75 per share, surpassing the Zacks Consensus Estimate of $0.55 per share. This represents an earnings surprise of +36.36% compared to the previous year's earnings of $0.61 per share. IPG's revenues for the quarter ended June 2025 also exceeded the Zacks Consensus Estimate by 0.28%, reaching $2.17 billion [2].

The appointment of Jaronski and the strategic leadership transition at Paradise signal a commitment to growth and innovation. As the travel and tourism industry continues to recover from the pandemic, Paradise's focus on purpose-driven leadership and data-led strategies positions it well to capitalize on emerging opportunities. Investors and financial professionals should closely monitor the company's progress as it navigates this next chapter of growth under Jaronski's leadership [1].

References:
[1] https://www.businesswire.com/news/home/20250722456262/en/Rooted-in-Purpose-Driven-by-People-Paradise-Names-Mark-Jaronski-as-Chief-Executive-Officer
[2] https://finance.yahoo.com/news/interpublic-group-ipg-tops-q2-122002973.html