Panasonic and Cisco Collaborate on IP Media Infrastructure with Cisco Validated Design

The media and entertainment industry is transforming with high-resolution video formats and increasing content delivery complexity. Cisco and Panasonic have partnered to create a Cisco Validated Design (CVD) to address these challenges, ensuring interoperability, reliability, and scalability. The CVD offers a proven reference architecture that helps customers accelerate deployments, reduce risk, and achieve faster time to production. Cisco's Nexus 9000 switches and IP Fabric for Media (IPFM) are at the core of the architecture, providing flexibility, scalability, and future-readiness. The partnership between Cisco and Panasonic enables broadcasters to adapt to evolving requirements and support distributed production.

The media and entertainment industry is undergoing significant transformation, driven by high-resolution video formats and increasing content delivery complexity. In response to these challenges, Cisco and Panasonic have partnered to create a Cisco Validated Design (CVD) that ensures interoperability, reliability, and scalability. The CVD offers a proven reference architecture that helps customers accelerate deployments, reduce risk, and achieve faster time to production.

At the core of this architecture are Cisco's Nexus 9000 switches and IP Fabric for Media (IPFM), which provide flexibility, scalability, and future-readiness. The partnership between Cisco and Panasonic enables broadcasters to adapt to evolving requirements and support distributed production.

The CVD is designed to address the unique needs of the media and entertainment industry, including the need for high-quality, reliable streaming experiences. It incorporates advanced technologies such as adaptive bitrate streaming and real-time interaction, which are essential for delivering engaging content to audiences.

By leveraging the CVD, broadcasters can modernize their infrastructure and integrate with existing systems, reducing deployment complexity while maintaining broadcast-quality standards. The CVD also supports advanced live processing and content packaging, enabling dynamic origination for multi-screen delivery.

In addition to its technical capabilities, the CVD offers financial benefits. The pay-as-you-go model eliminates upfront infrastructure investments, allowing broadcasters to scale their operations as needed. The CVD also supports content monetization through personalized ad insertion, helping broadcasters maximize advertising revenue.

The partnership between Cisco and Panasonic is a significant step forward for the media and entertainment industry. By providing a proven reference architecture, the CVD helps broadcasters meet the demands of modern audiences and stay competitive in the rapidly evolving media landscape.

References:
[1] https://aws.amazon.com/blogs/media/choosing-the-right-aws-live-streaming-solution-for-your-use-case/