Palacio de Godoy Caceres, Curio Collection by Hilton: A 16th-century landmark restored to luxury hotel status.

Hilton has opened Palacio de Godoy Cáceres, Curio Collection by Hilton, a restored 16th-century palace in Cáceres, Spain. The hotel features 73 guest rooms, grand function rooms, a rooftop bar, spa, and signature Mamay Aldana restaurant. The property pays tribute to the history and tradition of Extremadura and honors women's cooking and cultural fusion. The hotel is managed by Panoram Hotel Management and is part of Hilton Honors loyalty program.

A strategic partnership between Ascenda and Hilton is set to revolutionize the way travelers and financial institutions approach loyalty programs. This collaboration will significantly expand access to Hilton Honors, Hilton’s renowned rewards program, for financial institutions in Ascenda’s global network. The initiative allows customers to convert their bank loyalty points directly into Hilton Honors Points, which can be redeemed across Hilton’s extensive portfolio, covering 139 countries and territories Ascenda Partners with Hilton to Unlock Exclusive Hilton Honors Points for Financial Institutions and Their Customers^[1].

The partnership aims to make loyalty programs more rewarding and flexible, offering consumers the opportunity to earn and redeem points in new and convenient ways. This move will significantly expand the reach of Hilton Honors, allowing a wider audience to access Hilton’s offerings, from hotel stays to exclusive experiences and co-branded credit cards. By enabling the conversion of points, this initiative brings greater flexibility to consumers, allowing them to use their rewards for more than just banking services, but also for enriching travel experiences with Hilton Honors.

Financial institutions will greatly benefit from the collaboration with Hilton by offering expanded loyalty options to their customers. By incorporating Hilton Honors into their existing programs, institutions can provide customers with new, exciting ways to convert their bank rewards into Hilton Honors Points. This new feature adds value to banking rewards programs, offering consumers more flexibility and the opportunity to use their points for high-quality luxury stays, exclusive travel experiences, and more.

Hilton, for its part, is committed to providing more value to its members. The partnership aligns with Hilton’s ongoing efforts to find innovative ways to connect with current members and attract new guests. By working with Ascenda, Hilton is able to unlock new methods for travelers to earn Hilton Honors Points across the globe.

The opening of Palacio de Godoy Cáceres, Curio Collection by Hilton, a restored 16th-century palace in Cáceres, Spain, further underscores Hilton’s commitment to value-driven rewards and personalized travel experiences. The hotel features 73 guest rooms, grand function rooms, a rooftop bar, spa, and signature Mamay Aldana restaurant, all managed by Panoram Hotel Management and part of the Hilton Honors loyalty program .

This strategic move not only enhances customer loyalty but also strengthens both companies’ commitments to value-driven rewards and personalized travel experiences, providing travelers with even more choices for enjoying luxury travel at an affordable price.