OranjeBTC's $385M Bitcoin Play: Catalyzing Brazil's Institutional Adoption Era

OranjeBTC, a Brazil-based Bitcoin-focused firm, is set to become the country’s largest publicly traded Bitcoin treasury company following its acquisition of 3,650 BTC for approximately $385 million. The company plans to list on Brazil’s B3 stock exchange in early October 2025 through a reverse merger with Intergraus, a pre-course provider already listed on the exchange. Upon completion, OranjeBTC will take over Intergraus’ listing, with an estimated 85% free float of its capital, ensuring broad tradability. This move positions OranjeBTC with over $400 million in Bitcoin reserves, making it one of the top 25 corporate Bitcoin holders globallyOranjeBTC Becomes Brazil's Top Bitcoin Holder with $385M Purchase^[1].

The firm’s Bitcoin treasury strategy has garnered support from prominent investors, including the Winklevoss twins, Adam Back, trading platform FalconX, and Mexican billionaire Ricardo Salinas Pliego. Institutional backers such as Off the Chain Capital and ParaFi Capital also participated in the initial funding roundOranjeBTC to Become Brazil’s Largest Publicly-Traded Bitcoin Treasury Firm with B3 Listing^[2]. OranjeBTC’s CEO, Guilherme Gomes, emphasized the long-term potential of Bitcoin as an institutional asset, drawing parallels to Michael Saylor’s advocacy for corporate Bitcoin accumulation. The firm’s reserves, acquired at an average price of $105,300 per BTC, align with a broader trend of institutional adoption, with Bitcoin currently trading at $112,388OranjeBTC lands on B3: 3,650 BTC, 400+ mln$ and reverse IPO^[3].

Beyond its treasury operations, OranjeBTC plans to leverage Intergraus’ educational infrastructure to launch a financial literacy initiative focused on cryptocurrency. The platform aims to bridge knowledge gaps for both the public and professionals, covering topics such as custody methods, local regulations, and transparency standards like proof-of-reserves. This educational component reflects a strategic effort to normalize Bitcoin adoption and foster informed participation in the digital asset ecosystemOranjeBTC Set to Dominate as Brazil’s Largest Public Bitcoin Treasury Firm^[4].

The listing on B3 represents a significant milestone for Brazil’s financial market, offering institutional investors and domestic family offices a regulated gateway to Bitcoin exposure. By bypassing traditional IPO timelines, the reverse merger strategy accelerates OranjeBTC’s public debut, creating a national benchmark for Bitcoin governance and valuation. Analysts note that the firm’s aggressive accumulation strategy could catalyze further consolidation in the institutional Bitcoin sector, particularly as companies like MicroStrategy and Japan-based entities continue to expand their holdingsBrazil Bitcoin Reserve gains traction as ETF inflows rise^[5].

OranjeBTC’s public listing also aligns with broader institutional trends, including the approval of spot Bitcoin ETFs and the growing acceptance of Bitcoin as a reserve asset. With 3,650 BTC on its balance sheet, the firm’s transparency and governance practices are critical to maintaining investor confidence. Market estimates suggest the listing could expand Brazil’s institutional investor base by 10–20% in crypto-linked segments, contingent on free float participation and regulatory clarityBrazil’s Bold Move: Strategic Bitcoin Reserve Bill Advances^[6].

The timing of OranjeBTC’s listing coincides with Brazil’s Strategic Bitcoin Reserve Bill, which proposes allocating up to 5% of the country’s foreign exchange reserves to Bitcoin. While the bill remains in early legislative stages, its progress signals institutional recognition of Bitcoin’s role as a hedge against inflation and currency volatility. This development, coupled with global ETF inflows exceeding $1 billion in recent weeks, underscores Bitcoin’s transition from speculative asset to a mainstream component of diversified portfoliosInstitutional Bitcoin Investment: 2025 Sentiment, Trends, and Market Impact^[7].

As OranjeBTC prepares for its October 2025 listing, the firm’s success will depend on regulatory transparency, governance quality, and sustained market demand. The company’s dual focus on treasury expansion and financial education positions it as a potential leader in Brazil’s evolving digital asset landscape, with implications for regional adoption and institutional investment strategies.