OptimizeRx Unifies HCP and DTC Audience Intelligence with Expanded NLAB Tool

OptimizeRx has expanded its patent-pending, AI-powered Natural Language Audience Builder (NLAB) tool to unify healthcare professional (HCP) and direct-to-consumer (DTC) audience intelligence. The expansion adds Micro-Neighborhood Targeting (MNT) audiences to NLAB, allowing for comprehensive life sciences media planning. Marketers can create and optimize both NPI lists and consumer segments in minutes, and then activate those audiences across programmatic and other major media channels. The integration of MNT audiences provides a scalable alternative to modeled or probabilistic targeting, enabling media planners to embed validated healthcare audience intelligence without investing in proprietary data or enterprise data licensing agreements.