Opendoor Expands Direct-to-Consumer Funnel, Eyes Capital-Light Strategy

Opendoor Technologies is expanding its direct-to-consumer funnel as part of a shift towards a capital-light strategy, focusing on creating a smoother path for buyers and sellers to transact on the platform without the company needing to own every home involved. The company is reopening direct seller pathways, positioning D2C activity as a core element of its future strategy. Opendoor's direct channel may attract higher-intent sellers and improve conversion efficiency as volumes scale.