One10 Acquires Whistle to Strengthen Incentive and Employee Engagement Capabilities

One10, a leader in performance improvement and incentive solutions, has acquired Whistle, a St. Louis-based employee engagement and rewards technology company. The acquisition strengthens One10's position in behavioral science, data science, and incentive technology capabilities, enabling faster, more targeted ways to improve performance across employee and channel ecosystems. Whistle's team will join One10, with Drew Carter and Chris Dornfeld becoming President of Performance Solutions and Executive Vice President of Product Strategy, respectively. The acquisition will accelerate One10's product roadmap and client value delivery.

One10 LLC, a leading provider of performance improvement and incentive solutions, has recently acquired Whistle, a St. Louis-based employee engagement and rewards technology company. This strategic move significantly enhances One10's position in behavioral science, data science, and incentive technology, enabling more efficient and targeted performance improvement across employee and channel ecosystems [1].

The acquisition brings Whistle's award-winning technology and a team with deep industry expertise to One10. Drew Carter, one of Whistle's co-founders, will join One10 as President of Performance Solutions, overseeing the company's Incentive & Recognition and Marketing Services solution areas. Chris Dornfeld, another co-founder, will become Executive Vice President of Product Strategy, leading the continued development of Whistle's technology and the next generation of One10's incentive platform [1].

"This is a powerful moment for One10," said Bob Miller, President and CEO of One10. "The Whistle team brings cutting-edge talent and a platform rooted in data science, which aligns perfectly with our mission to drive results for our clients by improving the performance of their employees and channels." Carter added, "By joining forces with One10, we're combining Whistle's agile technology with One10’s proven expertise and scale, delivering clients even more powerful ways to drive performance." [1]

The integration of Whistle's technology, talent, and behavioral science expertise will accelerate One10's product roadmap and client value delivery. This acquisition is the latest strategic move by One10 to expand its capabilities and product-led solutions, positioning it to better serve its clients and maintain its competitive edge in the market.

References:
[1] https://www.businesswire.com/news/home/20250716076250/en/One10-Accelerates-Incentive-Innovation-with-Whistle-Acquisition