Omnisend Named "Best Overall Email Marketing Company" by MarTech Breakthrough

Omnisend, an all-in-one email marketing platform and marketing automation solution, has been named "Best Overall Email Marketing Company" by MarTech Breakthrough. The platform offers easy-to-use marketing automation software for ecommerce, combining key channels such as email, SMS, and web push to drive sales. Its customizable templates and drag-and-drop builder help create visually appealing, on-brand email campaigns. Omnisend also leverages customer profile data and filters to build audience segments and optimize campaigns. The company plans to continue driving innovation and enhancements to its products based on customer feedback.

Omnisend, an all-in-one email marketing platform and marketing automation solution, has been named "Best Overall Email Marketing Company" by MarTech Breakthrough. This prestigious recognition highlights Omnisend's innovative approach to email marketing, particularly for ecommerce businesses.

Omnisend offers an intuitive marketing automation software designed specifically for ecommerce platforms, including Shopify tools, WooCommerce, and WordPress. The platform combines multiple channels such as email, SMS, and web push to drive sales, making it a comprehensive solution for small to medium-sized businesses (SMBs). Its easy-to-use drag-and-drop builder and customizable templates allow users to create visually appealing, on-brand email campaigns quickly.

The platform also leverages customer profile data and shopping history to build targeted audience segments. Features like the Product Picker enable users to add products directly from their store into emails, while unique discount codes and product recommendations further enhance campaign effectiveness. Omnisend's intuitive optimization features, such as A/B testing and campaign boosters, help businesses improve open rates and drive sales without requiring technical expertise.

Omnisend's commitment to innovation is evident in its recent enhancements, including more integrated AI features, new reporting capabilities, and a completely redesigned user interface. These updates reflect the company's dedication to understanding and addressing customer needs.

Rytis Lauris, co-founder and CEO of Omnisend, expressed gratitude for the award and reaffirmed the company's mission to provide enterprise-level functionality without a steep learning curve or a massive budget. He noted that Omnisend's entirely bootstrapped nature allows it to quickly adapt to customer feedback and market demands.

The MarTech Breakthrough Awards program, now in its 8th year, recognizes standout innovators and visionaries in the global marketing, sales, and advertising technology industries. This year's program attracted thousands of nominations from companies across over 15 countries, underscoring the rapid innovation and growth in the industry.

References:
[1] https://www.globenewswire.com/news-release/2025/08/14/3133608/0/en/Omnisend-Named-Best-Overall-Email-Marketing-Company-By-MarTech-Breakthrough.html
[2] https://finance.yahoo.com/news/omnisend-named-best-overall-email-140000519.html