Omnicom Cuts 4,000 Jobs After IPG Merger, Retires Iconic Ad Agencies

Omnicom, the world's largest advertising company, will cut over 4,000 jobs and retire several iconic agency names after acquiring Interpublic Group for $13 billion. The merger will simplify overlapping functions across dozens of agencies and bring an end to historic names such as DDB, MullenLowe, and FCB. Omnicom CEO John Wren confirmed that most reductions will affect administrative roles, with some senior leadership posts also being cut. The layoffs come on top of earlier reductions and are part of a broader trend in the advertising industry, which is facing pressure from tech companies and advances in artificial intelligence.