Omnicom CEO on the company's plan to beat rivals with AI after $9 billion IPG deal

Omnicom has acquired Interpublic Group for $9 billion, creating the largest ad agency holding company. CEO John Wren said the merger will give the company fresh agility and scale, enabling it to offer better commercial terms to clients. The deal is expected to bring $750 million in cost savings and 4,000 job cuts. Omnicom's AI strategy, powered by generative AI, will be unmatched unless it's one of the big six tech companies.