Olaplex Q2 Results: Revenue Beats Expectations, Non-GAAP Profit Meets Estimates, and Transformation Efforts Continue Amid Mixed Channel Dynamics

Olaplex reported Q2 CY2025 revenue of $106.3 million, up 2.3% YoY, beating analysts' estimates. Non-GAAP profit was $0.01 per share, in line with consensus estimates. The company reconfirmed its revenue guidance for the full year of $420.5 million. Management acknowledged ongoing challenges, particularly in specialty retail, but emphasized progress in its transformation journey. Direct-to-consumer business was a bright spot, benefiting from improved marketing and website upgrades.

Olaplex Holdings Inc. (NASDAQ: OLPX) reported its Q2 CY2025 financial results, showcasing a 2.3% year-on-year (YoY) increase in revenue to $106.3 million, beating analysts' estimates of $101.2 million [1]. The company's non-GAAP profit per share stood at $0.01, aligning with consensus estimates. Olaplex reconfirmed its full-year revenue guidance of $420.5 million at the midpoint.

The company's adjusted EBITDA for Q2 CY2025 reached $24.55 million, surpassing analyst expectations of $20.94 million and achieving a margin of 23.1% [1]. Olaplex's stock traded up 2.5% to $1.44 immediately after the report, reflecting investor sentiment [1].

Management acknowledged ongoing challenges, particularly in specialty retail, where sales fell 16.7% to $30.4 million [1]. However, the direct-to-consumer (DTC) business performed well, with sales increasing 12.8% to $38.5 million, supported by improved marketing and website upgrades [1].

Olaplex's CEO, Amanda Baldwin, commented, "We delivered a solid first half of 2025. We remain in the midst of a multi-pronged transformation and are encouraged by the progress realized thus far. We are optimistic for the future as we continue to execute on our Bonds and Beyond strategy" [2]. The company's CFO, Catherine Dunleavy, noted the shift in sales timing, with heavier weighting toward the fourth quarter, and highlighted the need for agility in resource allocation as the transformation continues [3].

Olaplex expects high single-digit sales decline in Q3 2025 and high single-digit sales increase in Q4 2025. The company anticipates an adjusted EBITDA margin between 20% and 22% for FY 2025 [1].

References:
[1] Reuters. (2025). Olaplex Holdings Inc Q2 net sales rise 2.3% to $106.3 mln, beating estimates. Retrieved from https://www.tradingview.com/news/reuters.com,2025:newsml_PLXE940BD:0-mobile-gaming-firm-olaplex-q2-sales-beats-estimates/
[2] Yahoo Finance. (2025). Olaplex (NASDAQ:OLPX) Q2 CY2025 Highlights: Revenue: $106.3 million vs analyst estimates of $101.2 million (2.3% year-on-year growth, 5% beat). Retrieved from https://finance.yahoo.com/news/olaplex-nasdaq-olpx-q2-beats-182759995.html
[3] Financial Content. (2025). StockStory 2025-8-12 Olpx Q2 Deep Dive: Transformation Efforts Continue Amid Mixed Channel Dynamics. Retrieved from https://markets.financialcontent.com/stocks/article/stockstory-2025-8-12-olpx-q2-deep-dive-transformation-efforts-continue-amid-mixed-channel-dynamics