Olaplex Holdings shares surge 10.89% intraday after Northland Securities initiates Buy rating.

Olaplex Holdings surged 10.89% intraday after Northland Securities analyst Owen Rickert initiated a Buy rating on the stock. The upgrade reflects renewed investor confidence in the company’s strategic turnaround and market positioning, aligning with the analyst’s positive outlook. The recommendation directly spurred buying activity during regular trading hours, driving the sharp intraday rally.