Odwalla Returns to U.S. Market with New Line of Juices and Smoothies

Odwalla, the beloved and quirky beverage brand founded by jazz musicians in 1980, is set to make waves in 2025 with the launch of an exciting and fresh new line of juices and smoothies. Backed by Grupo Jumex, a family-owned leader in the beverage industry, Odwalla aims to deliver an elevated beverage experience for health-conscious consumers across the United States.

The new Odwalla line will include three signature smoothies: Mango, Strawberry-Banana, and Berries. Additionally, it will feature three 100% juice options: an energizing blend of Orange, Guava, and Ginger; an innovative Green Juice made with pineapple, apple, and nopal (tender cactus); and a not-from-concentrate Orange Juice. These products will be available in multiple packaging formats, including 13.9 fluid-ounce glass bottles and 16 and 32.4 fluid-ounce Tetra Prisma cartons, offering consumers convenience and versatility.

Grupo Jumex has emphasized simplicity and transparency in crafting the new beverages, which contain no added sugar or high-fructose corn syrup. "Odwalla's introduction of this new line of juices and smoothies reflects our shared values," said Salvi Folch, chief executive officer, Grupo Jumex. "We're passionate about creating beverages that people trust and enjoy. Odwalla embodies the quality and commitment to healthy living that we have delivered for over 60 years."

The distribution of Odwalla will be powered by Vilore Foods with an extensive nationwide network. With over 40 years of expertise in the CPG industry, Vilore Foods has established itself as a trusted leader in delivering high-quality food and beverage products across the United States.



Odwalla's re-entry into the U.S. market is well-timed, as consumers continue to seek out natural, healthy, and great-tasting beverages. The brand's commitment to quality, freshness, and transparency, combined with its unique personality and heritage, positions it for success in the competitive beverage market.

As Odwalla's new line of juices and smoothies hits the shelves, consumers can expect to see the brand's signature coolers in grocery produce sections, offering a convenient and self-contained space for new product introductions and greater freedom to experiment with new flavors and formats. With its focus on natural ingredients, wholesome flavors, and a commitment to health and wellness, Odwalla is poised to capture the hearts and taste buds of health-conscious consumers across the United States.

In conclusion, Odwalla's return to the U.S. market with a new line of juices and smoothies is an exciting development for health-conscious consumers and the beverage industry alike. With its commitment to quality, freshness, simplicity, and transparency, Odwalla is well-positioned to succeed in the competitive beverage market and make a lasting impact on the health and wellness landscape.