Oasis Reunion Tour Sparks Retail Interest: Burberry, Adidas, and Levi's Join In

Fashion brands are capitalizing on Oasis's reunion tour, partnering with the band to promote their products. Burberry Group Plc has launched a campaign featuring Liam Gallagher, while Adidas AG has produced a co-branded clothing collection. The menswear market, which is about two-thirds the size of womenswear, presents a significant opportunity for sales. The tour's appeal to a mixed audience and the revival of 90s fashion trends, such as baggy jeans and low-rise sneakers, bode well for fashion brands looking to tap into the Oasis phenomenon.