NVIDIA and Beamr Partner to Showcase Live 4K Quality Enhancement at IBC 2025

Beamr will demonstrate a live 4K quality enhancement solution with NVIDIA Holoscan for Media at IBC 2025. The solution efficiently enhances low-resolution content to live 4K, reducing CDN costs by up to 50%. Beamr's CABR technology analyzes each frame in real-time for optimal compression, preserving visual quality while achieving up to 50% bitrate reduction. The demonstration showcases a complete pipeline, including NVIDIA RTX Video Super Resolution and Beamr's CABR technology.

Beamr Imaging Ltd. (NASDAQ: BMR), a leading provider of video optimization technology, has announced a demonstration of its real-time AI-powered 4K quality enhancement solution at IBC 2025 in Amsterdam. The technology, integrated with NVIDIA Holoscan for Media, aims to enhance low-resolution content to live 4K while reducing CDN costs by up to 50%.

The solution combines NVIDIA RTX Video Super Resolution for upscaling 720p content to 4K with Beamr's Content-Adaptive Bitrate technology (CABR). CABR optimizes the enhanced streams for efficient distribution. The demonstration will take place on September 14, 2025, at 4:00 PM in IBC Content Everywhere Hall 4 Stage.

The technology addresses the challenge of balancing premium quality with cost efficiency for live events, such as sports matches and music concerts. Beamr's CABR technology analyzes each frame in real-time, achieving up to 50% bitrate reduction while preserving visual quality.

Beamr CEO Sharon Carmel stated, "Broadcasters and streamers have long faced the dilemma of balancing premium quality with cost efficiency for live events. Our demonstration with NVIDIA Holoscan for Media showcases how this challenge can be solved. The optimized, CDN-friendly, and low-latency 4K live broadcasting can transform live broadcasting for our partners' customers and enhance the user experience of their viewers."

Beamr invites all IBC attendees interested in live 4K super resolution with optimized video to visit their booth (5.c18) or schedule a meeting. For registration, please click the link.

References:

[1] https://www.stocktitan.net/news/BMR/beamr-to-demonstrate-live-4k-quality-enhancement-with-nvidia-j6eit2axnqvi.html