Nuvie Raises $450K in Pre-Seed Funding to Expand 'Better-For-You' Nutrition Brand

Nuvie, a Bengaluru-based "Better-For-You" nutrition start-up, has raised $450K in its pre-seed funding round led by PedalStart. The round also saw participation from notable entrepreneurs and angel investors. Nuvie aims to close CY 2025 at an ARR of Rs 10 crore and will use the funds for new product development, brand-building, and expansion. The start-up has seen strong early traction, clocking over Rs 10 lakh in monthly revenue from its first month of launch.

Bengaluru-based "Better-For-You" nutrition startup Nuvie has raised $450K in its pre-seed funding round, led by accelerator PedalStart. The round also saw participation from notable entrepreneurs and angel investors, including Mukesh Bansal (Founder of Myntra, Cult.fit, and Nurix), Ayyappan R (Founder & CEO, FirstClub; ex-CEO, Cleartrip), Chanakya Gupta (Co-Founder, Tuco Kids; ex-SVP, Flipkart), and Arun Sharma (Co-Founder & CPO, Qlub UAE) [1].

The fresh capital will be used for new product development, brand-building initiatives, and content creation efforts. The remaining funds will be deployed to expand distribution and unlock growth opportunities. Nuvie has seen strong early traction, clocking over ₹10 lakh in monthly revenue from its very first month of launch [1].

Prashant Paliwal and Hem Narayan, co-founders of Nuvie, expressed their elation over the pre-seed round, stating, "We’re elated to raise our pre-seed round, a significant milestone in our journey to reimagine healthy eating. At Nuvie, our focus is on crafting innovative products that strike the perfect balance between health and indulgence for today’s lifestyle-conscious consumer" [1].

Nuvie's innovative approach and experienced founders have caught the attention of investors. Manas Pal and Aditya Darolia, co-founders of PedalStart, commented, "As Indians become increasingly conscious about their food choices and transition to healthier lifestyles, the market for nutritious foods in our country has been growing expeditiously. Despite that, very little innovation has happened in the food-tech space to make healthy foods delicious, and that’s exactly where Nuvie gains its edge" [1].

The Bengaluru-based startup is available in more than 100 premium retail stores across major metros like Delhi, Mumbai, Hyderabad, and Chennai. Its products are also present in over 200 gyms and are reaching customers nationwide through key quick-commerce platforms such as Blinkit, Instamart, and Big Basket [1].

With a growing portfolio of high-protein, fiber-rich snacks and beverages, Nuvie is on a mission to lead a new wave in India, where 'healthy' and 'tasty' eating coexist. The company aims to close CY 2025 at an ambitious ARR of ₹10 crore [1].

References:
[1] https://mediabrief.com/fb-startup-nuvie-raises-450k-pre-seed-funding-led-by-pedalstart/