Nutri-Grain Launches "Not Sorry" Campaign with Reality TV Stars

Kellanova launches "Not Sorry" campaign for Nutri-Grain bars featuring reality TV stars Chris Hughes, Cirie Fields, and Aesha Scott. The campaign highlights Nutri-Grain's improved nutritional profile with 10 grams of whole grains and 10 essential vitamins and minerals. Consumers are encouraged to participate by sharing their own "Not Sorry" moments on social media using #NutriGrainNotSorry.

Kellanova, a leading global snacking company, has recently launched the "Not Sorry" campaign for its Nutri-Grain bars. The campaign features reality TV personalities Chris Hughes, Cirie Fields, and Aesha Scott, who deliver over-the-top "apologies" for their on-screen moments. The social-first campaign is designed to celebrate bold choices and the snack that always delivers, aligning with Nutri-Grain's recent brand refresh.

The "Not Sorry" campaign builds on the brand's upgraded nutritional profile, which now includes 10 grams of whole grains and 10 essential vitamins and minerals. This positioning emphasizes Nutri-Grain as a guilt-free snacking choice that satisfies both taste and nutrition needs. The campaign includes snackable videos shared across social media platforms under the hashtag #NutriGrainNotSorry, encouraging consumers to share their own "Not Sorry" moments.

Kellanova's Senior Brand Manager, Bryndl Fahey, stated, "Nutri-Grain gives you the kind of nutrition you never have to feel sorry for— and is delicious. It's the kind of snack you can feel great about choosing, which makes it a perfect fit for a campaign that's all about celebrating the things we're not sorry for." The campaign aims to spark conversation and reflection among consumers, with each video ending with a simple message: Nutri-Grain. Not Sorry.

Nutri-Grain's full lineup of upgraded bars, including favorites like Strawberry, Blueberry, and Apple Cinnamon, is available nationwide. For more information, visit www.nutrigrain.com.

References:
[1] https://www.prnewswire.com/news-releases/nutri-grain-launches-not-sorry-campaign-with-reality-tvs-most-unapologetic-stars-302508903.html
[2] https://www.stocktitan.net/news/K/nutri-grain-launches-not-sorry-campaign-with-reality-tv-s-most-0d80cqlfx1pu.html
[3] https://smartlabel.kelloggs.com/Product/Index/00038000113376