Nu Skin Shares Rise Premarket on Sale of Mavely Platform

Nu Skin Enterprises, Inc. (NYSE: NUS) shares rose in premarket trading on Tuesday, following the announcement of the sale of its Mavely platform to Later, a leading influencer marketing and social media management software and services company. The acquisition is expected to unlock new opportunities for marketers and creators to maximize their return on social media, driving predictable outcomes for social commerce. The deal is valued at $250 million, reflecting the strategic importance of the Mavely platform in the influencer marketing landscape.



The acquisition of Mavely by Later is a significant move for both companies, as it combines Later's expertise in influencer marketing and social media management with Mavely's innovative Everyday Influencer platform. This integration is expected to drive full-funnel influencer marketing impact, leveraging a strategic partnership between the two companies. By leveraging Mavely's platform, Later can offer creators and marketers advanced content creation and monetization tools, streamlining the creator experience from post to purchase, and unlocking best-in-class content creation and monetization tools for an easy workflow, big cost savings, and increased revenue.

The sale of the Mavely platform is a strategic move by Nu Skin, as it allows the company to focus on its core beauty and wellness products and services. The acquisition by Later is expected to drive growth and innovation in the influencer marketing space, as the combined company leverages the strengths of both platforms to create a more comprehensive suite of tools for marketers and creators. This integration is expected to enhance Nu Skin's affiliate marketing capabilities and provide a more comprehensive suite of tools for its marketers and creators, driving growth in the influencer marketing space.

In conclusion, the sale of the Mavely platform to Later is a strategic move for both companies, as it combines Later's expertise in influencer marketing and social media management with Mavely's innovative Everyday Influencer platform. This integration is expected to drive full-funnel influencer marketing impact, leveraging a strategic partnership between the two companies. The acquisition is a win-win for both Nu Skin and Later, as it allows Nu Skin to focus on its core beauty and wellness products and services, while Later gains access to advanced content creation and monetization tools, driving growth and innovation in the influencer marketing space.