North Carolina Courage Scores with First Horizon Bank Stadium Naming Partnership

The North Carolina Courage, a leading professional women's soccer team, has announced a significant partnership with First Horizon Bank, naming the financial institution as their official stadium naming partner. This strategic move not only enhances the Courage's brand visibility and fan engagement but also presents potential revenue streams and cost savings, aligning with the team's long-term strategic goals and market position.

First Horizon Bank, with $82.2 billion in assets, is a leading regional financial services company dedicated to helping clients, communities, and associates unlock their full potential with capital and counsel. The partnership with the North Carolina Courage is a key initiative that reflects the company's commitment to empowering women in sports and promoting excellence both on and off the field.

As the first-ever official bank of the Courage, First Horizon Bank will receive prominent branding assets throughout the season, including in-stadium signage and promotional materials. This increased visibility will help the Courage reach a broader audience, potentially attracting new fans and strengthening their connection with existing supporters. Moreover, the partnership aligns with the Courage's commitment to empowering women in sports and promoting excellence, values that resonate with their fan base and the wider community.



By activating spaces and launching joint promotional opportunities, the Courage and First Horizon Bank can create engaging experiences for fans, fostering a sense of community and loyalty around the team. This partnership presents several potential revenue streams and cost savings for the Courage. Firstly, the partnership includes branding assets throughout the season, activation spaces, and joint promotional opportunities, which can generate additional revenue through increased ticket sales, merchandise, and sponsorships. Secondly, the partnership may lead to cost savings by reducing marketing and advertising expenses, as First Horizon Bank will contribute to these areas. Lastly, the partnership could enhance the Courage's brand and reputation, potentially attracting more sponsors and investors, further boosting revenue.

The North Carolina Courage's partnership with First Horizon Bank as their stadium naming partner is a strategic move that aligns with the club's long-term goals. This deal, the first of its kind for the Courage, signifies a rising level of corporate investment in the team, the NWSL, and women's sports. First Horizon Bank's executive management team, with 50% female representation and 38% female board members, shares the Courage's commitment to empowering women. This shared value will enable both parties to collaborate on community initiatives and platforms, promoting financial literacy and banking solutions. The partnership also provides First Horizon Bank with branding assets, activation spaces, and joint promotional opportunities, enhancing their visibility and association with a successful and growing sports franchise. By securing this partnership, the Courage strengthens its market position, attracts more sponsors, and solidifies its role as a leader in women's professional soccer.



In conclusion, the North Carolina Courage's partnership with First Horizon Bank as their stadium naming partner is a strategic move that enhances the team's brand visibility, fan engagement, and long-term market position. This deal presents potential revenue streams and cost savings, aligning with the Courage's commitment to empowering women in sports and promoting excellence. As the first-ever official bank of the Courage, First Horizon Bank gains prominent branding assets and the opportunity to collaborate on community initiatives, further strengthening their association with a successful and growing sports franchise.