NKE Latest Report

Performance Review

Nike's total operating revenue on February 28, 2025 was $11.269 billion. Although no prior data was provided to calculate the year-on-year change, the current total operating revenue level indicates Nike's relative competitiveness in the industry.

Key Data in the Financial Report

1. Nike's total operating revenue was $11.269 billion, reflecting its strong performance in the market.

2. Nike's total operating revenue in the 2024 fiscal year was $51.4 billion, up 0.3% year-on-year, showing a certain revenue stability.

3. In the North American market, Nike's revenue declined 1% year-on-year, but its operating revenue in Greater China was $7.5 billion, up 8%.

4. The revenue from the dealer business was $27.8 billion, up 2% year-on-year, while the revenue from the self-operated business was $21.5 billion, up 1% year-on-year.

5. Nike's direct revenue from e-commerce channels accounted for 43.6% of total revenue, showing its success in digital transformation.

Peer Comparison

1. Industry-wide analysis: The overall growth trend of the sports apparel and footwear industry provides a good external environment for Nike's total operating revenue performance. It is expected to continue growing in the next few years, especially in the context of enhanced consumer health and fitness awareness.

2. Peer evaluation analysis: Compared with competitors such as Adidas and Puma, Nike's total operating revenue is leading in the industry, with its market share and brand loyalty making it outperform competitors.

Summary

Nike's total operating revenue performed well in the industry growth trend, benefiting from market demand, product diversification, global market expansion, e-commerce channel growth, and brand influence. Although facing the challenge of declining revenue in the North American market, its strong growth in Greater China and success in e-commerce channels demonstrated its business resilience.

Opportunities

1. Continuously expanding the Greater China market, leveraging its growth potential.

2. Strengthening the construction of e-commerce channels to further increase online sales.

3. Optimizing product mix, focusing on core sports products to meet changing market demands.

4. Actively responding to industry sustainable development trends, using eco-friendly materials to enhance brand image.

Risks

1. Declining revenue in the North American market may affect overall performance, and measures need to be taken to reverse the trend.

2. Intensified market competition may affect Nike's market share, as competitors' marketing strategies may impact its market share.

3. Rapid changes in consumer preferences may lead to inventory risks and product stagnation.

4. Uncertainty in the global economic situation may affect consumer spending and brand loyalty.