NikeSKIMS: A New Era in Activewear

In a groundbreaking move, Nike and SKIMS have joined forces to launch NikeSKIMS, a new brand designed to sculpt the female form while engineering peak performance. This collaboration, announced today, is set to disrupt the global fitness and activewear industry with best-in-class innovation in service of all women athletes.

NikeSKIMS merges NIKE, Inc.'s world-class approach to advanced innovation, sport science, and athlete insights with SKIMS' obsession for the female form and pioneering pursuit of solutions for every body. The new brand will offer an extensive line of training apparel, footwear, and accessories designed to meet the unique needs and preferences of women athletes around the world.

The first NikeSKIMS collection is expected to debut in the United States this spring, with a global rollout planned for 2026. The collection will be available online and in select retail locations, including wholesale partners. Designed to sculpt and engineered to perform, NikeSKIMS aims to revolutionize the way women experience sport and style.

Heidi O'Neill, President of Consumer, Product & Brand, NIKE, Inc., expressed her enthusiasm for the new brand: "We're energized by the opportunity to build a new brand and shake things up for the next generation of athletes with NikeSKIMS. This partnership brings together the best of both brands and unlocks an incredible opportunity to disrupt the industry with our shared passion and commitment to innovation."

Jens Grede, Co-Founder & CEO, SKIMS, echoed the sentiment: "Over the past five years, SKIMS has redefined the intimates and loungewear industry. Now, by partnering with Nike, the undisputed leader in athletic performance and innovation, we're poised to create a new standard in the activewear market. This partnership will empower individuals to move with confidence and express themselves authentically, merging SKIMS' focus on body confidence and self-expression with Nike's relentless pursuit of athletic excellence."

Kim Kardashian, Co-Founder and Chief Creative Officer, SKIMS, positioned NikeSKIMS as an evolution in performance-meets-sculpt design: "This partnership is the culmination of a shared vision, delivering product that is meticulously designed to sculpt and perform for every body. Every single detail has been obsessed over and carefully considered."

NikeSKIMS aims to cater to a diverse range of athletes, from elite professionals to everyday fitness enthusiasts. With cutting-edge fabric technology, body-enhancing fits, and high-performance designs, the brand is set to redefine how sport and movement intersect with fashion.

As Nike and SKIMS continue to push boundaries and innovate, NikeSKIMS is poised to become a game-changer in the activewear industry, empowering women athletes worldwide to feel strong, sexy, and confident in their pursuit of athletic excellence.