Nike Stock Rises Despite 75th Rank in Trading Volume Amid Vietnam Tariff Concerns

On April 1, 2025, Nike's trading volume reached 8.68 billion, marking a 21.37% decrease from the previous day. The stock ranked 75th in terms of trading volume for the day. Nike's stock price increased by 2.02%, marking two consecutive days of gains and a total increase of 2.32% over the past two days.

Nike is facing significant challenges due to potential U.S. tariffs on Vietnam, where the company has substantial manufacturing operations. The average U.S. tariff rate on footwear from Vietnam is 13.6%, while the rate on apparel is 18.8%. These tariffs could significantly impact Nike's supply chain and operational costs, posing a threat to the company's efforts to revive its brand and reverse recent declines.

Morgan Stanley has highlighted that the exposure to Vietnam is particularly large for Nike, indicating that the company may face the greatest impact from these tariffs. The potential tariffs on goods from Vietnam could affect footwear companies, as 34% of shoe imports were sourced from the country last year. This situation adds to the challenges Nike is already facing, including inventory liquidation and a slow turnaround in its business operations.