Nike and SKIMS: A Powerful Alliance for Women Athletes

In a groundbreaking move, Nike, Inc. and SKIMS have joined forces to launch NikeSKIMS, a new brand set to disrupt the global fitness and activewear industry. This strategic partnership combines Nike's world-class approach to advanced innovation, sport science, and athlete insights with SKIMS' obsession for the female form and pioneering pursuit of solutions for every body. The result? An extensive line of training apparel, footwear, and accessories designed to meet the unique needs and preferences of women athletes around the world.

NikeSKIMS is built on a commitment to innovation, inclusivity, and breaking boundaries, furthering Nike's dedication to growing its women's business and inspiring women and girls worldwide to dream big and pursue their athletic goals. The new brand will debut its first collection in the United States this spring, available online and in select retail locations, with a global expansion planned for 2026.



The partnership between Nike and SKIMS addresses the unique needs and preferences of women athletes by merging Nike's advanced innovation, sport science, and athlete insights with SKIMS' obsession for the female form and pioneering pursuit of solutions for every body. This collaboration results in products meticulously crafted to fit the body's every curve, enhancing its natural form. The extensive line of training apparel, footwear, and accessories is designed to meet the specific requirements of women athletes, revolutionizing the way they experience sport and style.

NikeSKIMS' approach to product design is inspired and informed by athletes, sport, and the female form, enabling unsurpassed quality so women can move with confidence from the gym, to the studio, and in everyday life. The brand will make its premium-quality and style-forward designs available to all women through extended sizing, empowering more women athletes to benefit from Nike's distinct advantages across the marketplace.



The planned global expansion of NikeSKIMS, starting with the US and followed by new markets and retail locations in 2026, contributes to the growth and success of both parent companies. By debuting in the US and then expanding globally, NikeSKIMS will tap into new markets, increasing its customer base and potential revenue. This expansion aligns with Nike's strategy to grow its women's business and inspire women and girls worldwide to dream big and pursue their athletic goals.

In conclusion, the partnership between Nike and SKIMS to launch NikeSKIMS is a powerful alliance that empowers women athletes and promotes inclusivity in the fitness and activewear industry. By combining the best of both brands, NikeSKIMS offers an extensive line of training apparel, footwear, and accessories designed to meet the unique needs and preferences of women athletes around the world. The planned global expansion of the new brand will contribute to the growth and success of both parent companies, further cementing their status as leaders in the industry.