Nike x SKIMS Launches Highly Anticipated Collection on September 26

Nike is set to launch its highly anticipated NikeSKIMS collection with Kim Kardashian's SKIMS on September 26. The collection will feature seven collections and 58 silhouettes, available on Nike and SKIMS' websites and select retail locations. This marks the first product collaboration between Nike and SKIMS.

Nike Inc. (NYSE:NKE) is set to debut its highly anticipated NikeSKIMS collection with Kim Kardashian's SKIMS on September 26. The collaboration marks the first product offering between Nike and SKIMS, a women's intimate apparel and loungewear brand founded by media personality and influencer Kim Kardashian Nike x SKIMS to launch anticipated NikeSKIMS collection on Sept 26^[1]. The collection will feature seven core collections and 58 silhouettes, available on Nike and SKIMS' websites and select retail locations.

The NikeSKIMS collection includes a variety of activewear items such as form-fitting bras, leggings, and biker shorts, as well as accessories like gym bags and yoga mats. The items will be priced between $48 for the Micro-Scoop sports bra and $128 for leggings Nike to Debut New Brand With Kim Kardashian’s Skims After Delays^[2]. The collection is part of Nike's broader strategy to expand its appeal among women and compete in the activewear market with brands like lululemon (LULU), Vuori, and Alo.

The collaboration was announced in February but faced delays due to internal production issues at both companies. The initial launch was anticipated for the spring but was postponed until September 26 Nike x SKIMS to launch anticipated NikeSKIMS collection on Sept 26^[1]. Despite the delays, Nike is optimistic about the partnership, which is expected to boost its sales and help the company rebound from a recent sales slump Nike to Debut New Brand With Kim Kardashian’s Skims After Delays^[2].

Nike is leveraging its athlete portfolio in marketing for the new brand, with an early campaign featuring tennis legend Serena Williams and Olympic stars such as Sha’Carri Richardson, Jordan Chiles, and Chloe Kim Nike to Debut New Brand With Kim Kardashian’s Skims After Delays^[2]. The company is also in the early stages of building out a dedicated team for the NikeSKIMS division, with plans to hire additional footwear designers and other staff Nike to Debut New Brand With Kim Kardashian’s Skims After Delays^[2].

The global rollout of the NikeSKIMS brand is planned for 2026, with the inclusion of clothing, footwear, and accessories Nike to Debut New Brand With Kim Kardashian’s Skims After Delays^[2]. The partnership is seen as a significant opportunity for both Nike and SKIMS, with Nike looking to revitalize its market position and SKIMS aiming to grow beyond its current focus on underwear and expand into the activewear market.