Nike Projects Sales Decline Through FY26 Amid Ongoing China Weakness and Converse Business Challenges.

Nike has warned of sales decline through fiscal 2026 due to ongoing softness in Greater China and weaker performance in other parts of its business. The US sportswear retailer expects overall sales to decrease by low single digits over the period, with revenues in Greater China forecast to drop by around 20% in Q4. Gross margin is projected to improve sequentially but remain down by approximately 25 to 75 basis points.