Nike to Lay Off Less Than 1% of Corporate Staff Amid Restructuring Efforts.

Nike plans to lay off less than 1% of its corporate staff, according to market chatter. The company is reportedly looking to streamline its operations and make cost savings. The layoffs are expected to be small and focused on non-critical positions. The move is part of Nike's ongoing efforts to adapt to the changing retail landscape and improve its financial performance.

Nike Inc. (NKE) is reportedly planning to lay off less than 1% of its corporate staff, according to market chatter. The company is aiming to streamline its operations and make cost savings. The layoffs are expected to be minimal and focused on non-critical positions. This move is part of Nike's ongoing efforts to adapt to the changing retail landscape and improve its financial performance.

The decision follows a series of organizational changes under CEO Elliott Hill. In June, Hill announced plans to "realign" Nike into cross-functional teams by sport, aiming to put sport and sport culture back at the center of the company's focus. The company stated that this new formation is designed to connect more deeply with athletes and consumers, and to give Nike the space to create unique products [1].

Previously, Nike announced a 2% staff reduction in February 2024, impacting over 1,500 jobs. The latest layoffs are part of Hill's efforts to change how teams are structured within the corporation. The company has not specified the exact number of jobs to be impacted by the current round of layoffs, but it has indicated that the cuts will not affect its EMEA and Converse businesses [2].

Nike's stock has shown mixed performance in recent months. While it is up by 3% this year, it has fallen by about 5% over the past 12 months. The company's retail sentiment on Stocktwits has been trending within the 'neutral' territory over the past 24 hours, with message volume staying at 'low' levels [3].

The company has stated that employees will learn if they are impacted by the layoffs during conversations by September 8. The majority of the new roles will take effect on September 21. Corporate employees based in the U.S. and Canada will work remotely next week to facilitate these conversations [1].

References:
[1] https://www.cnbc.com/2025/08/28/nike-to-lay-off-about-1percent-of-corporate-staff.html
[2] https://www.reuters.com/business/nike-cut-corporate-jobs-amid-turnaround-effort-2025-08-28/
[3] https://stocktwits.com/news-articles/markets/equity/nike-to-lay-off-1-percent-corporate-staff-report/chs6iQsRdZb