NielsenIQ and Sephora Collaborate on Strategic Multi-Year Data Sharing Agreement to Provide Comprehensive View of Beauty Landscape in North America

NielsenIQ and Sephora have partnered to provide a comprehensive view of the beauty landscape in North America. The collaboration will unlock access to data on Sephora's omnichannel business, increasing NielsenIQ's coverage of beauty. Sephora will utilize NielsenIQ's data for insights, while NielsenIQ's expanded Omnishopper and Digital Purchases solution will help understand shifts in consumer buying behavior across online and offline channels.

In a strategic move to enhance consumer insights and data accessibility, NielsenIQ (NIQ) and Sephora have formed a partnership to provide a comprehensive view of the beauty landscape in North America. The collaboration, announced on June 3, 2025, will leverage NIQ's expanded Omnishopper and Digital Purchases solution capabilities to understand shifts in consumer buying behavior across both online and offline channels [1].

Sephora, the world's leading prestige beauty omnichannel retailer, will gain detailed insights into in-store and online shopping trends and preferences across NIQ’s comprehensive coverage of mass drug, specialty, e-commerce, and social channels. This data will be crucial for Sephora to make well-informed decisions and elevate insights across every touchpoint in their business.

Ryan Oto, Vice President of Business Intelligence & Analytics at Sephora, highlighted the significance of the partnership: "At Sephora, our beauty community is the heart of our business, and we are constantly seeking out forward-thinking partners to help us better serve our clients throughout their shopping journey with us. This partnership with NielsenIQ is a strategic leap forward in how we listen to our beauty consumers, elevate insights across every touchpoint, and deliver on the future of beauty retail."

NIQ, a leading consumer intelligence company, is deeply committed to the beauty sector and is proud to expand its coverage in prestige through this partnership. Elizabeth Buchanan, President of North America at NIQ, stated, "Beauty is one of the most dynamic and culturally relevant categories in retail today. By combining Sephora’s leadership in the space with our unmatched measurement capabilities, we’re bringing new precision and visibility to the brands shaping the future of beauty."

The collaboration will empower Sephora to utilize NIQ’s data for best-in-class insights, while NIQ will benefit from increased data access to Sephora's omnichannel business, significantly boosting its coverage of the beauty industry.

References:

[1] https://finance.yahoo.com/news/nielseniq-sephora-full-view-beauty-133000221.html
[2] https://www.morningstar.com/news/business-wire/20250603365877/nielseniq-and-sephora-to-provide-the-full-view-of-beauty-with-strategic-multi-year-data-sharing-agreement