Resiliencia del mercado de NFT a pesar del invierno: una oportunidad estratégica en cadenas impulsadas por la utilidad

The NFT market has entered a period of correction, with overall trading volume declining by 11.01% to $608.6 million. Yet, beneath this broader slump, a clearer picture emerges: blockchain ecosystems prioritizing real-world utility and niche verticals like gaming are defying the trend. Ethereum's 45% surge in Q3 NFT sales, Polygon's 54% growth in RWA NFTs, and Mythos Chain's 69% adoption rate in gaming NFTs highlight a critical shift. Investors are now rewarded for focusing on platforms where NFTs are not speculative tokens but tools for tangible value creation.

Ethereum: A Surge, But a Waning Momentum

Ethereum's Q3 2025 NFT sales spiked 45% week-on-week, reaching $28.06 million. This surge was driven by high-value collections like CryptoPunks and Bored Ape Yacht Club, which retained their cultural cachet despite broader market volatility. However, Q4 data reveals a sharp reversal: sales volume dropped 21.41% in a single week, with buyer participation plummeting 76.91%. This volatility underscores Ethereum's reliance on speculative demand. While its infrastructure remains unmatched, the chain's inability to anchor NFTs to real-world use cases-unlike Polygon or Mythos-leaves it vulnerable to market cycles.

Polygon: RWA NFTs as a Bridge to Mainstream Adoption

Polygon's 54% growth in RWA NFTs in 2025 represents a strategic pivot toward tangible assets. Real-world assets like real estate, art, and commodities are being tokenized on the platform, with the Courtyard collection alone generating Q3 sales of $2.97 million. This trend aligns with broader institutional interest in tokenized assets, which could unlock trillions in liquidity. Polygon's Q4 performance further validates this strategy: NFT sales rose 28.91% week-on-week to $4.50 million, outpacing Ethereum's decline. By anchoring NFTs to physical-world value, Polygon is building a moat against speculative headwinds.

Mythos Chain: Gaming NFTs as a New Metaverse Play

Mythos Chain's gaming NFTs achieved a 69% adoption rate in 2025, despite a 29.41% drop in Q3 sales. This apparent contradiction reflects the chain's focus on utility over pure trading volume. Initiatives like the FIFA Rivals game (1 million downloads) and the Pudgy Party launch are embedding NFTs into gameplay mechanics, creating recurring value for users. While the broader blockchain gaming sector saw a 4.4% decline in active wallets, Mythos Chain's Q4 sales surged 17.21% to $7.10 million, indicating strong stickiness. The chain's 30% APR staking rewards also attract liquidity, though long-term sustainability will depend on balancing inflation with deflationary burns.

BNB Chain: A Cautionary Tale of Overreliance on Volume

BNB Chain's 24% decline in NFT sales in 2025 contrasts sharply with its earlier dominance. While the chain briefly hit Q4 sales of $6.15 million, this pales against its Q3 peak of $9.62 million. The drop highlights the risks of prioritizing transaction volume over user retention. Unlike Polygon or Mythos, BNB Chain lacks a clear value proposition for NFTs beyond low fees. As the market matures, users are increasingly prioritizing ecosystems that offer functional utility-something BNB Chain has yet to deliver.

The Strategic Case for Utility-Driven Chains

The NFT market's "winter" is not a death knell but a filter. Chains like Polygon and Mythos Chain are demonstrating that NFTs thrive when they solve real problems: tokenizing real estate

(Polygon) or enabling in-game economies (Mythos). Ethereum's short-lived Q3 surge and BNB Chain's decline reinforce the need for utility over hype.

For investors, the opportunity lies in early-stage platforms where NFTs are not speculative assets but foundational infrastructure. The gaming NFT market, for instance, is projected to grow at a 24.8% CAGR through 2034, driven by play-to-earn models and metaverse adoption. Similarly, RWA NFTs could disrupt traditional asset classes by enabling fractional ownership and global liquidity.

Conclusion: Capital Must Follow Utility

The NFT market's next phase will be defined by platforms that anchor digital assets to real-world value. Ethereum's legacy is secure, but its dominance is waning without innovation. BNB Chain's struggles show the perils of volume-driven growth. Meanwhile, Polygon and Mythos Chain are building ecosystems where NFTs serve functional roles-whether in real estate or gaming.

As the Grayscale Q4 2025 report notes, the crypto sector is entering a "sustainable growth" phase. For NFTs, this means shifting capital toward chains where utility, not speculation, drives adoption. The data is clear: the future belongs to platforms that make NFTs indispensable.