NFL Plans to Discuss Live Game Rights with Non-Traditional Media Companies.

The NFL plans to discuss live game rights with non-traditional media companies, including digital platforms, as the league explores new distribution strategies amidst the shift to streaming. The NFL currently sells media rights to traditional partners, including Disney, Paramount Global, Comcast's NBCUniversal, and Amazon. The league may hold talks for a new media rights deal later this year, four years ahead of the current agreement's opt-out clause.