NFL Betting Surge: DraftKings, MGM, and Flutter to Benefit from $30 Billion Wagering

Americans are expected to bet a record $30 billion on the 2025 NFL season, according to the American Gaming Association. This surge in betting is expected to boost sports betting companies such as DraftKings (DKNG) and FanDuel, which is owned by Flutter Entertainment (FLUT). New entrants in the sports betting space such as BetMGM (MGM) and Caesars Entertainment (CZR) are also expected to see growth. The NFL's regular season starts after Labor Day in September and sportsbooks are gearing up for the biggest opportunity of the year.

Americans are expected to wager an estimated $30 billion on the upcoming 2025 NFL season through legal U.S. sportsbooks, according to the American Gaming Association (AGA). This represents an 8.5% increase over last season's revised estimated handle of $27.6 billion [1].

The AGA's estimate includes preseason games, futures booked as early as March, the playoffs, and Super Bowl LX (February 2026). The surge in betting is attributed to the growing acceptance and legalization of sports betting across the United States. Since the U.S. Supreme Court's decision to overturn the Professional and Amateur Sports Protection Act (PASPA) in 2018, 38 states and Washington, D.C., now offer regulated sports betting options [2].

This increase in betting activity is expected to boost sports betting companies such as DraftKings (DKNG) and FanDuel, which is owned by Flutter Entertainment (FLUT). New entrants in the sports betting space, such as BetMGM (MGM) and Caesars Entertainment (CZR), are also anticipated to see growth. The NFL's regular season starts after Labor Day in September, and sportsbooks are gearing up for the biggest opportunity of the year.

The AGA is reminding bettors to adhere to the principles of its "Have a Game Plan. Bet Responsibly" campaign, which emphasizes setting a budget, keeping betting social, understanding the odds, playing legally, and maintaining good sportsmanship. The campaign aims to foster a positive gambling environment and promote responsible betting practices [1].

The growing popularity of sports betting is driven by technological advancements, such as mobile betting apps and real-time wagering opportunities. Additionally, the increased use of artificial intelligence and data analytics has enhanced the accuracy of odds and personalized betting experiences, further attracting new clients and retaining existing ones [3].

In conclusion, the $30 billion expected to be wagered on the 2025 NFL season is a testament to the growing acceptance and legalization of sports betting in the United States. This surge in betting activity is poised to benefit sports betting companies and contribute to the overall growth of the sports betting industry.

References:
[1] https://www.prnewswire.com/news-releases/aga-estimates-30-billion-in-legal-wagering-on-2025-nfl-season-302540331.html
[2] https://cdcgaming.com/american-gaming-association-estimates-30-billion-will-be-wagered-on-nfl-in-2025/
[3] https://www.globenewswire.com/news-release/2025/08/28/3140920/28124/en/Sports-Betting-Market-Forecast-and-Company-Analysis-Report-2025-2033-Featuring-888-Bet365-Bet-at-Home-Betfred-Betsson-DraftKings-Entain-Flutter-International-Game-Technology-Kindre.html