Nexxen Predicts FIFA World Cup Viewership Shifts to Streaming and North America

Nexxen, a global advertising technology platform, has launched a new predictions report on the 2026 FIFA World Cup. The report, based on Nexxen's proprietary data and resources, forecasts audience behavior and offers advertisers insights into how and where fans will be watching and engaging with the tournament. The report highlights that World Cup audiences are growing, but viewing is splintering across streaming and linear environments, with U.S. interest in soccer up by 48% due to North America hosting the tournament.