Newtopia Now Sets Industry Standard with Integrated Discovery and Market Verification Tools.

Newtopia Now, a premier event in the Informa Markets Health and Nutrition portfolio, returns to Denver on August 20-22, 2025. The event provides a comprehensive ecosystem with year-round growth opportunities through digital platforms. It features Beacon Discovery and MarketReady Verified tools, which bridge the gap between innovative brands and retailers. Beacon is an advanced brand-retailer matching and smart discovery platform, while MarketReady Verified ensures products meet FDA labeling requirements, giving retailers confidence in their purchasing decisions.

Newtopia Now, a premier event in the Informa Markets Health and Nutrition portfolio, is returning to Denver on August 20-22, 2025. This event provides a comprehensive ecosystem with year-round growth opportunities through digital platforms, featuring Beacon Discovery and MarketReady Verified tools [2].

Beacon Discovery is an advanced brand-retailer matching and smart discovery platform that contains detailed data on thousands of brands and over 26,000 products. It enables highly customized searches based on more than 100 filters, including sustainability impact estimates from HowGood. The platform seamlessly integrates with the Newtopia Now event app, allowing buyers to create personalized exhibitor lists to maximize productivity during the event [2].

MarketReady Verified is a verification system that ensures products meet rigorous Food and Drug Administration (FDA) labeling requirements. This verification helps compliant products reach retail shelves faster, while giving retailers confidence in their purchasing decisions [2].

Newtopia Now supports a comprehensive ecosystem that extends beyond the three-day gathering. It provides year-round growth opportunities through powerful digital platforms designed specifically for the natural and organic marketplace. The event attracts retail buyers from across the industry, including national chains like Walmart, Kroger, and Costco Wholesale, as well as natural retailers such as Whole Foods Market and Sprouts Farmers Market [2].

The natural, organic, and functional products industry is projected to reach $343 billion in sales in 2025, according to New Hope Network. Newtopia Now delivers essential competitive advantages through its integrated platforms, creating a seamless connection between innovative brands seeking retail expansion and retailers and investors searching for products that meet their customers’ evolving demands [2].

Newtopia Now is particularly valuable at showcasing an exceptional lineup of exhibitors, with over 40% representing new and emerging brands launching the next generation of purpose-led products. This robust representation of fresh market entrants complements established category leaders, creating an unparalleled opportunity for buyers to discover breakthrough products alongside trusted industry names [2].

Informa Markets Health & Nutrition is enhancing the Beacon Discovery platform through strategic partnerships that extend its capabilities beyond product discovery into commerce. This includes a new integration with Satellite, enabling exhibitors to connect their Satellite Dynamic Sell Sheets directly to their Beacon product pages, and a pilot collaboration with Specialty Food Partners (SFP) to leverage their marketplace infrastructure [2].

Newtopia Now 2025 offers a unique opportunity for brands looking to accelerate their retail presence and retailers seeking tomorrow’s breakthrough products. The event provides the connections, insights, and tools necessary to thrive in today’s competitive landscape [2].

References:
[1] https://expofp.com/colorado-convention-center/newtopia-now-august-2025
[2] https://www.newhope.com/newtopia-now/integrated-discovery-market-verification-tools-set-cpg-industry-standard-newtopia-now
[3] https://www.globenewswire.com/news-release/2025/08/05/3127455/28124/en/Vitamin-K2-Market-Analysis-and-Forecast-Report-2025-2034-with-Profiles-of-Amway-Nutrilite-Carlyle-Nutritionals-Innovix-labs-NattoPharma-Phi-Naturals-WOW-Lifesciences-Zenith-Nutriti.html