NETSOL selected by Sonic Automotive for next-gen omnichannel retail platform.

NETSOL Technologies has been selected by Sonic Automotive to lead a discovery engagement for a next-generation omnichannel digital retail platform powered by NETSOL's Transcend Retail. The platform will enhance customer experience and dealer operations across Sonic Automotive's EchoPark Automotive operations. The engagement aims to define requirements and roadmap for the platform, leveraging the capabilities of NETSOL's Transcend Retail to unify workflows, enable deeper system integration, and support seamless customer experiences.

NETSOL Technologies (Nasdaq: NTWK) has been selected by Sonic Automotive (NYSE: SAH) to lead a discovery engagement for developing a next-generation omnichannel digital retail platform. The initiative will leverage NETSOL's Transcend Retail platform to enhance customer experience and dealer operations across Sonic's EchoPark Automotive operations [1].

The partnership aims to create a unified, omnichannel retail experience by integrating workflows and systems. NETSOL's team will work closely with Sonic stakeholders to develop a future-state blueprint aligned with Sonic's vision for an enhanced, technology-driven retail experience. This collaboration reflects the growing trend of dealership groups adopting digital-first strategies to meet evolving consumer expectations [1].

The partnership's focus on unifying workflows and enabling deeper system integration addresses core pain points in automotive retail—fragmented systems and disconnected customer experiences. If NETSOL successfully delivers on creating a seamless, connected retail journey for Sonic, it could establish a replicable model attractive to other major dealership groups [1].

For context on the potential scale, Sonic Automotive operates approximately 160 dealerships across the United States, with EchoPark specifically focused on used vehicles—a market segment seeing significant growth and digital transformation. This represents substantial implementation scale if the full rollout proceeds after the discovery phase [1].

The discovery engagement is a significant step for both companies. For NETSOL, it validates its AI-powered retail platform strategy and signals potential revenue growth. For Sonic, it supports its commitment to digital innovation and staying ahead of evolving consumer expectations [1].

This strategic partnership positions NETSOL in the rapidly evolving automotive retail technology landscape. Dealership groups are increasingly investing in digital-first strategies as consumer buying preferences shift toward online and hybrid purchasing experiences. By securing Sonic as a flagship client, NETSOL gains both revenue and market validation of its Transcend Retail platform [1].

References:
[1] https://www.stocktitan.net/news/NTWK/netsol-chosen-by-sonic-automotive-to-power-next-gen-digital-retail-l0vuvc6vi2p1.html