NetSol to Power Sonic Automotive's Next-Gen Digital Retail Platform

NETSOL Technologies has been chosen by Sonic Automotive to lead a discovery engagement to define the requirements and roadmap for a next-generation omnichannel digital retail platform powered by NETSOL's Transcend Retail. This platform aims to enhance customer experience and dealer operations across Sonic Automotive's EchoPark Automotive operations. The engagement supports Sonic Automotive's continued investment in digital innovation and will result in a scalable platform architecture.

NETSOL Technologies, Inc. (Nasdaq: NTWK), a leader in AI-powered solutions for the asset finance and leasing industry, has been selected by Sonic Automotive, Inc. (NYSE: SAH), a Fortune 500 automotive and powersports dealership group, to lead a discovery engagement focused on defining the requirements and roadmap for a next-generation omnichannel digital retail platform powered by NETSOL’s Transcend Retail. This strategic engagement supports Sonic Automotive’s continued investment in digital innovation by defining a scalable platform architecture that enhances customer experience and dealer operations across its EchoPark Automotive operations [1].

The collaboration aims to create a unified, omnichannel retail experience by integrating workflows and systems. NETSOL’s Transcend Retail platform will serve as both a foundation and a flexible framework for the new platform. The engagement will explore opportunities to unify workflows, enable deeper system integration, and support a seamless, connected retail journey. Led by NETSOL’s Transcend Retail team in close collaboration with Sonic stakeholders, the initiative will produce a future-state blueprint aligned with Sonic’s vision for an elevated, technology-driven retail experience [2].

The partnership reflects the broader momentum among top dealership groups embracing digital-first strategies to stay ahead of evolving consumer expectations. This trend is driven by the shift towards online and hybrid purchasing experiences, which has made digital transformation a priority for many automotive retailers. Sonic Automotive’s choice of NETSOL’s Transcend Retail platform signals potential revenue growth and validates its AI-powered retail platform strategy [2].

The discovery engagement will likely lead to a substantial long-term implementation, representing significant potential future revenue for NETSOL beyond the initial engagement. The structure of this deal, beginning with a discovery phase, is particularly noteworthy as it indicates a substantial long-term implementation will follow if the discovery phase succeeds. This approach positions NETSOL in the rapidly evolving automotive retail technology landscape, where dealership groups are increasingly investing in digital-first strategies [2].

Sonic Automotive operates approximately 160 dealerships across the United States, with EchoPark specifically focused on used vehicles—a market segment seeing significant growth and digital transformation. This represents substantial implementation scale if the full rollout proceeds after the discovery phase [2].

References:
[1] https://www.manilatimes.net/2025/08/26/tmt-newswire/globenewswire/netsol-chosen-by-sonic-automotive-to-power-next-gen-digital-retail-experience/2173935
[2] https://www.stocktitan.net/news/NTWK/netsol-chosen-by-sonic-automotive-to-power-next-gen-digital-retail-l0vuvc6vi2p1.html