Netflix Stock Rallies 0.72% on 5% UK Price Hike, Ad-Driven Growth Push

The share price rose to its highest level so far this month today, with an intraday gain of 0.72%.

Netflix’s stock surge reflects recent strategic moves to bolster revenue streams and enhance investor confidence. The company announced a 5% price increase for UK subscribers on November 6, 2025, aligning with its $1 billion investment in localized content. This adjustment aims to fund productions like *The Crown* and *Sex Education*, reinforcing market-specific engagement. Concurrently, Netflix expanded its advertising capabilities, reporting 190 million monthly active viewers (MAVs) globally—a viewer-based metric replacing previous account-based measures. The shift to MAVs, which tracks individuals watching at least one minute of ad-supported content, addresses advertiser concerns over audience accuracy and signals a pivot toward monetizing live events and dynamic ad insertion.

The stock’s performance underscores Netflix’s broader diversification beyond subscriptions. By introducing ad-supported tiers and enhancing targeting tools—such as demographic data partnerships—Netflix is positioning itself as a competitive ad platform. Co-CEO Greg Peters highlighted a record-breaking third-quarter ad sales performance, with revenue projected to double in 2025. These initiatives, coupled with live-streaming expansions (e.g., WWE, NFL events), aim to reduce reliance on saturated markets and attract price-sensitive users. While risks like subscriber attrition and ad fatigue persist, the company’s focus on transparency and scalable revenue models has bolstered investor optimism, reflecting confidence in its long-term growth trajectory.