Netflix, Spotify partner to bring popular video podcasts to Netflix US in 2026

Netflix has partnered with Spotify to bring popular video podcasts to its platform, including The Bill Simmons Podcast and The Ringer shows, to Netflix US in early 2026. The deal brings several video podcasts to Netflix beyond movies and TV shows. The rollout will begin in the US and other countries will follow later. There will be no commercial breaks in the initial batch of video podcasts, but Spotify's built-in ads will still play.

Netflix has announced a strategic partnership with Spotify to bring popular video podcasts to its platform, marking a significant expansion of its content offerings. The deal, announced on October 14, 2025, will see a curated selection of video podcasts from Spotify's network, The Ringer, available on Netflix in the United States starting in early 2026. This partnership is part of Netflix's broader effort to diversify its content and attract new audiences.

The initial batch of video podcasts includes notable shows such as "The Bill Simmons Podcast," "The Rewatchables," and "Serial Killers." These podcasts will be available on Netflix without commercial breaks, but they will retain Spotify's built-in ads. The rollout in the U.S. will be followed by expansion to other markets in the coming years.

This move comes as media companies capitalize on the growing popularity of video podcasts. According to a report by Edison Research, over half (51%) of the U.S. population aged 12 and up have watched a video podcast, with 37% having watched one in the previous month. This trend has led traditional media and streaming companies to explore the medium more actively.

For Netflix, the partnership is a strategic move to enhance its content library and attract new subscribers. The company has been exploring deals with individual podcasters and has even been looking to hire a video podcast executive to bolster its efforts in this area. This deal with Spotify is a significant step forward in that regard.

The partnership is also a win for Spotify, which will benefit from the expanded distribution of its popular podcasts. The move aligns with Spotify's broader strategy to evolve into a multimedia experience, as stated by Roman Wasenmüller, Spotify's Head of Podcasts.

Netflix's financial health remains robust, with a market cap of $516.43 billion and strong revenue growth. Despite recent insider selling activity, the company's financial indicators, such as its high Altman Z-Score and expanding operating margins, suggest a strong financial position. The partnership with Spotify is expected to further enhance Netflix's content offerings and attract new subscribers, positioning the company well for continued growth.