Netflix Price Target Lifted After Jake Paul, Mike Tyson Fight

Netflix's stock price target has been lifted by analysts following the success of the Jake Paul-Mike Tyson boxing match, which drew an impressive 65 million concurrent streams globally. The event, streamed live on Netflix, proved the platform's ability to attract massive audiences for live events, with analysts raising their price targets for the streaming giant's stock.

The Tyson-Paul fight, which took place on November 12, 2024, was a significant moment for Netflix, marking its first foray into live sports broadcasting. The event drew an estimated 108 million live viewers globally, making it the most-streamed sporting event ever on the platform. This success has analysts optimistic about Netflix's potential to benefit from live events, with Wedbush analysts raising their price target to $950 from $800, suggesting 9% upside, and Jefferies lifting their target to $1,000 from $800.



The fight's viewership highlights Netflix's potential to drive outsized live events viewership, according to analysts. Wedbush analysts noted that the Tyson-Paul fight proved Netflix's ability to "drive outsized live events viewership," while Jefferies analysts suggested that issues with the fight's streaming quality are likely "fixable" by the time Netflix hosts an NFL-sized audience. This optimism is driven by the success of the boxing event and the potential for upcoming live events, such as Netflix's first NFL games, to boost the streamer's subscriber base.



Netflix's stock has been on an upward trajectory in 2024, with shares rising close to 3% on Tuesday, November 19, to finish at a record $871.32. With Tuesday's rise, Netflix shares have gained nearly 80% since the start of the year. This strong performance reflects investors' optimism about the company's potential to benefit from live events and its growing advertising business.

In addition to the Tyson-Paul fight, Netflix's upcoming NFL games and Beyoncé's halftime performance are expected to further boost the streamer's subscriber base and generate additional revenue. The company's ad-tier memberships jumped 35% quarter over quarter, with the ad-tier accounting for more than 50% of sign-ups during the third quarter in countries where it is available. This growth in the advertising business, combined with the success of live events, has analysts bullish on Netflix's prospects.

The Jake Paul-Mike Tyson fight was a significant milestone for Netflix, demonstrating the platform's potential to attract massive audiences for live events. As Netflix continues to invest in live events and expand its advertising business, investors can expect the company's stock to remain a strong performer in the market. With a diversified revenue stream and a growing subscriber base, Netflix is well-positioned to capitalize on emerging opportunities in the streaming landscape.