Netflix Announces New K-Pop Drama 'Variety' Starring Son Ye-jin and Jo Yu-ri

Netflix has announced the production of a new Korean series, "Variety," starring Son Ye-jin and Jo Yu-ri. Directed by Kim Yong-hoon, the series explores the desires and ambitions of K-pop idols and their fans. Son Ye-jin plays a powerful entertainment executive, while Jo Yu-ri stars as an obsessive fan. The series promises to be a thrilling and emotional ride, only on Netflix.

Netflix has announced the production of a new Korean series, "Variety," which is set to explore the desires and ambitions of K-pop idols and their fans. The series, directed by Kim Yong-hoon, will star Son Ye-jin and Jo Yu-ri, both prominent figures in the Korean entertainment industry. The announcement comes as Netflix continues to expand its Korean content strategy, following the global success of series like "Squid Game" and "Kingdom."

Son Ye-jin, known for her role in "Crash Landing on You," will play Se-eun, a top entertainment executive fighting to revive a struggling idol group. Meanwhile, Jo Yu-ri, who gained recognition as player 222 in "Squid Game" Seasons 2 and 3, will star as Seung-hui, an obsessive fan whose fierce devotion to her favorite idol takes her down a dangerous path. Jo Yu-ri's casting is particularly noteworthy given her unique position as both a former K-pop idol and emerging dramatic actor.

The series aims to delve into the complex dynamics between industry executives and fans, reflecting the high-stakes nature of Korea's entertainment business. Kim Yong-hoon, whose previous work includes the hit series "Mask Girl," will bring his signature visual style and masterful tension-building to the glamorous yet cutthroat world of K-pop.

"Variety" is being produced by CJ ENM Studios and UNU, further solidifying Netflix's longstanding status as one of the Korean content creators' top commissioners. The series is expected to be a thrilling and emotional ride, only on Netflix.

References:
[1] https://variety.com/2025/tv/news/squid-game-jo-yu-ri-son-ye-jin-netflix-kpop-drama-variety-1236464531/
[2] https://www.hollywoodreporter.com/tv/tv-news/netflix-k-pop-drama-variety-son-ye-jin-jo-yu-ri-1236324395/