Netflix's 2025 Engagement Report Highlights: Enduring Appeal of Originals, Global Viewing Habits, and Variety of Content

Netflix members watched over 95B hours of content from January to June 2025, with original series like "Orange is the New Black" and "Money Heist" continuing to engage audiences. Non-English language titles, such as "Squid Game" and "Adolescence," were also popular, with many of them reaching over 100M views. Netflix films like "Back in Action" and "Tyler Perry's STRAW" also saw significant viewership.

In the first half of 2025, Netflix's streaming dominance has shown signs of waning as new competitors gain traction. According to Nielsen ratings, Netflix held four out of the top ten most-watched streaming shows, down from seven in 2024 [1]. This shift underscores the growing competition in the streaming market.

Among the top ten shows, Netflix's "You" and "Ginny and Georgia" ranked ninth and fourth, respectively, with viewership of 8.09 million and 10.2 million minutes watched [1]. However, other platforms like Paramount+ and Apple TV+ have made notable inroads. Paramount+ had two shows in the top ten, including "Landman" and "1923," while Apple TV+'s "Severance" ranked fifth [1].

Netflix's most-watched series, "Squid Game," remained at the top of the non-English TV list, with season 3 earning another 15.9 million views [2]. This indicates that non-English content continues to be a significant draw for Netflix, with "Squid Game" becoming its third most-watched non-English show ever [2].

In the movie category, Despicable Me 4 topped the Netflix charts, with 6.274 billion minutes viewed [3]. This family-friendly comedy, featuring Steve Carell, Will Ferrell, and Kristen Wiig, highlights the enduring popularity of children's movies on streaming platforms. The success of Despicable Me 4 also reflects the trend of family-friendly content dominating the streaming charts [3].

Netflix's overall viewership for the first half of 2025 was substantial, with members watching over 95 billion hours of content [1]. However, the platform's dominance is being challenged by new competitors and the rising popularity of non-English language titles.

References:
[1] https://www.forbes.com/sites/paultassi/2025/07/14/the-10-most-watched-shows-of-2025-should-scare-netflix/
[2] https://www.netflix.com/tudum/articles/top-10-july-7-2025
[3] https://screenrant.com/despicable-me-4-most-watched-netflix-movie-2025-data/