Nestea Canada Launches Ready-to-Drink Format Nationwide

Keurig Dr Pepper Canada has launched Nestea RTD in four flavors: Lemon, Peach, Raspberry, and Lemon Zero Sugar, available in various formats across Canada. The company is supporting the launch with a 360-marketing campaign and retailer promotions. Fans can visit the Toronto Eaton Centre activation from August 28-31 for a chance to taste the iconic Canadian brand.

Keurig Dr Pepper Canada has announced the launch of Nestea RTD (Ready to Drink) in four flavors: Lemon, Peach, Raspberry, and Lemon Zero Sugar. The new product is available in various formats across Canada, including 355mL cans, 473mL and 1.89L bottles, and a 10-pack of 200mL tetra packs [1]. The company is supporting the launch with a comprehensive 360-degree marketing campaign titled "Nothing's Like Nestea®," which includes digital and social media outreach, out-of-home placements, in-store activations, PR support, and influencer engagements [1].

The launch of Nestea RTD is part of Keurig Dr Pepper Canada's strategy to meet growing consumer demand for convenient, on-the-go beverage options. The company is also leveraging its strong distribution capabilities to ensure the product's availability at major grocery and convenience retailers, such as Loblaws, Walmart, Sobeys, Metro, IGA, and Amazon [1].

The marketing campaign aims to highlight the authentic love Canadians have for the Nestea brand and the thirst-quenching experience it delivers. Fans of the iconic Canadian brand are invited to visit the Toronto Eaton Centre activation from August 28-31 to sample the new RTD beverages [1].

Keurig Dr Pepper Canada's commitment to quality and innovation is evident in the new Nestea RTD product, which is crafted with real tea and natural flavors. The company's portfolio of owned, licensed, and partner brands includes over 70 beverages, with leadership positions in categories such as coffee, tea, soft drinks, juice, and mixers [1].

Institutional investors and hedge funds have shown strong interest in Keurig Dr Pepper, with significant increases in their holdings in the company's stock. Jefferies Financial Group Inc., for instance, increased its stake by 3,654.9% during the first quarter, now owning 352,738 shares worth approximately $12.07 million [2]. Other investors, such as China Universal Asset Management Co. Ltd. and Praxis Investment Management Inc., have also grown their holdings in the company's stock [2].

The launch of Nestea RTD is a strategic move for Keurig Dr Pepper Canada to drive category growth and meet consumer demand for convenient, ready-to-drink beverages. The company's strong market position and commitment to quality and innovation make it well-positioned to capture a significant share of the growing RTD beverage market.

References:
[1] https://finance.yahoo.com/news/official-canada-nestea-rtd-110000796.html
[2] https://www.marketbeat.com/instant-alerts/filing-keurig-dr-pepper-inc-nasdaqkdp-position-increased-by-jefferies-financial-group-inc-2025-08-01/