NEON Countdown Launches Asia's First On-Chain Blindsale THB 3500 NFT Tickets via PLVR Web3 Platform

NEON Countdown’s 10th anniversary edition, set for 2025, has introduced Asia’s first fully on-chain Blindsale for digital collectible tickets, priced at THB 3,500 (approximately USD 100). The Bangkok-based New Year’s Eve festival, now at Rajamangala Stadium, partners with Web3 ticketing platform PLVR to issue verifiable NFTs as proof of entry. These tickets, minted on-chain, eliminate counterfeit risks and enable transparent resale royalties while offering potential future perks for holders. The Blindsale, accessible via app.plvr.io, marks a shift toward Web3-driven event management, emphasizing fan ownership and engagement [1].

The relocation to Rajamangala Stadium, a central venue with improved transit links, aims to accommodate NEON’s largest audience yet. Organizers highlight a “landmark production” with an expanded stage and undisclosed international headliners. The event’s collaboration with RaveDAO, a Web3-powered collective, underscores its focus on community-driven innovation and real-world impact. RaveDAO’s expertise in on-chain engagement and immersive experiences aligns with NEON’s goal of transforming festival attendance into a “symbol of connection, creativity, and positive change.”

PLVR’s integration ensures tickets are both functional and collectible, with each NFT serving as a tradable asset and a potential gateway to exclusive benefits. Marco Zhu of PLVR emphasized that this model redefines fan experiences by granting “secure, verifiable ownership” and fostering new avenues for organizer-audience interaction. Renelle, NEON Countdown’s spokesperson, noted the partnership’s alignment with the festival’s core values: “Trust, real connection, and unforgettable experiences.”

Key innovations for the 10th anniversary include a venue upgrade to Rajamangala Stadium, the Blindsale’s on-chain verification, and a fan-centric waitlist system for priority updates. The event’s limited-edition NFTs, available since July 24, 2025, reflect a broader trend in event ticketing toward blockchain solutions. By leveraging PLVR’s APAC-focused platform, NEON Countdown addresses long-standing issues of ticket fraud and opaque resales while tapping into the growing Web3 audience in Asia.

Analysis of the event’s significance points to its role as a case study for hybrid physical-digital festivals. The Blindsale model, though still niche, demonstrates how blockchain can enhance transparency and fan loyalty. However, adoption hinges on consumer familiarity with Web3 tools and the perceived value of NFTs beyond mere access. For NEON Countdown, the 10th anniversary edition not only celebrates a decade of New Year’s Eve celebrations but also positions the festival as a pioneer in reimagining event economics through decentralized technologies.

Source: [1] [NEON Countdown’s 10th Anniversary Features Asia’s First Fully On-Chain Blindsale with PLVR (24 Jul)](https://coinmarketcap.com/community/articles/688231ce139****7477c3f36/)